/ MiSSION
CAFU: +12% Conversion Uplift
We rewired the funnel,
and watched conversion climb.Most users bounced before they saw value, so we flipped the script. The previous experience forced users to create an account before they could explore anything. Just a cold wall asking for their phone number.
If someone asked for your number in the street without an introduction, would you share it?
Conversion by design,
engagement by experience.
Scratch to win.
A playful, tactile, and impossible to ignore nudge which offers a “personalised” reward where everyone’s a winner.
Phone number collection in disguise.
We shifted sign-up to the moment it feels natural, and not forced. The phone number is asked only during peak intent: inside the booking flow. Framed with purpose: “In case the pilot needs to call you.” From there, the OTP glides in. Soft, seamless, and built for speed.
Quiet UX,
loud Impact.No hard stops, no second-guessing. Just a product flow that feels natural from the first tap to the last.
Every detail was designed strategically to guide user actions. From the perfectly timed nudge to a sign-up that truly feels like part of the journey, these aren't features for the sake of it.
They're frictionless moments that build confidence, keep users moving, and ultimately delivered a +12% spike in conversion.
Because the smartest UX is the kind you don’t even notice.
/ UP NEXT